client
The Istanbul Metropolitan Municipality
service
UX/UI Design
about client

BELBIM has been constructing technological solutions that bring together enterprises and residents of the Eurasian metropolises. In 1994, the company constructed the first electronic toll collection system for public transportation in the country using its widely used inter-transportation payment tool, "Akbil," also known as the smart ticket.

After Akbil, BELBIM moved towards a more convenient and smart solution, Istanbulkart.

project overview

For nearly a decade, BELBIM has connected millions of Istanbul residents with Istanbulkart, a tool that allows them to use all forms of public transportation. In 2019, our company joined forces with BELBIM to take Istanbulkart to the next level, positioning it as the "card of the city."

Following this transformation, users gained the ability to make payments at various BELBIM establishments, including cafes and restaurants, bike rentals, parking spots, and more.

İstanbul Kart

services
  • DESIGN SYSTEM
  • Mobile UX/UI Design
  • Web UX/UI Design
  • ICONOGRAPHY
  • ILLUSTRATIONS
live website App Store Google Play
İstanbul Kart
CHALLENGE

We joined forces with BELBIM with the goal of providing Istanbul residents with a more mobile-focused experience. The initial challenge was to bring all of the capabilities of Istanbulkart and more to mobile devices. With the help of the MFS Platform, we redesigned the Istanbulkart Mobile app to better serve the needs of its 13 million users.

SOLUTION

We have been working on our MFS platform to cater to the everyday needs of modern users who rely on technology for convenience. For the Istanbulkart Mobile app, we employed key mobile technologies that can make urban living more comfortable. With the updated Istanbulkart Mobile app, users can now use their mobile devices as both a payment tool and an actual Istanbulkart card.

The future is mobile—so is Istanbul!
İstanbul Kart
İstanbul Kart
İstanbul Kart
İstanbul Kart
İstanbul Kart
İstanbul Kart
İstanbul Kart
İstanbul Kart
RESULT

MVP in 30 days

The Istanbulkart Mobile app quickly rose to the top of its category within 30 days of its launch.


Good design

Its intuitive user interface makes it easy for anyone to navigate through its features.


More Useful

The Istanbulkart Mobile app allows passengers to have a smoother, more digitized experience.


Easy admin panel

The Istanbulkart Mobile app enables users to easily manage their payments and cards thanks to its minimalistic interface.


16 million users
NFC & QR payments
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